Average Price of Wedding Photography in Toronto
What is the average price of wedding photography in Toronto? What is the average photography package couples buy in Toronto and in Canada? Find the answer to this question and more in this article.
If you want to see how we compare to the market average, visit our pricing page.
CHART 1: Average Price of Wedding Photography in Toronto - Based on 50 Studios Analysed
We examined the Top 30 Toronto studios to determine their average fees and their distribution. Chart 1 above clearly shows that 33% of the studios researched in Toronto charge around $4,000.
1: CALCULATING THE AVERAGE Price Of Wedding Photography in Toronto
As of 2017, according to WeddingBells, the average wedding in Canada costs $26,000. According to this Financial Post article, in Toronto, it is common for couples to spend, on average, over $40,000 on their wedding. Interestingly, most couples surveyed by BMO, underestimated their wedding budget by 50%. The amount couples are spending these days on their wedding is significantly higher than $11,000, the amount paid in the '80s adjusted for inflation. Even more important, in general, the more couples spend on their wedding, the less happy they are afterwards. They can not afford a house in good neighbourhoods, so their children attend low-quality schools, which impacts their future.
Today, the recommended amount couples are expected to pay for photography is about 10% of the wedding budget. It follows that the average price of wedding photography in Toronto is $4,000. That is consistent with our Prices Survey of over 50 studios in the GTA. In Canada, wedding photographers charge on average $2,500 and $3500.
Generally, packages include a photo album, two wedding photographers and 8-10 hours of photography. Some brides may spend a higher amount on their wedding photos if photography is a big deal for them and are looking for famous wedding photographers. Couples who want to spend less on photography will choose more budget friendly packages that include less time or no albums. Finally, brides on a budget might ask guests to snap some wedding pictures and post them on social media.
2: DISTRIBUTION of PRICES IN THE GTA
There is more to the picture than the average price. The distribution of prices gives you a clearer picture of the amount you can expect to pay.
As per Table 1 below, in Toronto, 66% of studios researched charge between $3,000 and $4,000 for a package that includes 10 hours of photography and a photo album. That is consistent with the average cost calculated as a 10% of the average wedding budget.
Table 1. Average Cost of a 10 hour package including two photographers and one album.
|Cost||Number of Studios
|% of Studios Researched|
3: Average TORONTO WEDDING PAckages
The price intervals are calculated considering a 10h coverage, 2 photographers and 1 album.
Upscale photographers (top 3% of the market): Do you have the money to hire a famous photographer who charges $8,000+? For a high budget wedding, that is a reasonable target. Still, you need to make sure you are getting a good return on investment (ROI) and it is not just the marketing hype increasing the average cost. You must love your photographer's wedding pictures and personality or you might not be getting the best deal.
Premium photographers are talented and experienced, yet not famous artists who charge anywhere between $4,000s and $8,000s.
Affordable wedding photographers in Toronto charge between $3000s-$4,000s for their packages. This is what 66% of GTA photographers charge.
Budget friendly photographers charge $2000-$3000 and represent 10% of the market.
Last, you have the cheap photographers whose services you can buy for a song. Their fees are less than $2000 and that sounds like a great deal! Unless it is a friend-of-the-family rate, in this price range, you are taking risks and need to do your homework. If you intend to spend under $2,000 you are gambling your wedding photos.
4: CALCULATING THE BEST RETURN ON INVESTMENT (ROI)
Find three photographers whose wedding photos you really like and whose pricing and packages fit your budget. Assess the value of their packages including extra fees such as the cost of photo albums, travel fees and cost of digital files.
In Table 2 below, Package 3 ($2,500) has the lowest price, but it is not the best investment because you will need to pay extra for extra time, the second shooter, digital images and a photo album.
Table 2. Packages from 3 photographers
|Cost Item||Package 1||Package 2||Package 3|
|Photo Album||included||not included||not included|
|Second Shooter||included||not included||not included|
|Digital Images||included||included||not included|
Table 3. Additional Fees charged by the three photographers. Photographer 1 offers best Return on Investment
|Additional Fees||Package 1||Package 2||Package 3|
|Total Cost = Package + Fees||$3,500||$4,900||$4,000|
Comparing the prices and packages above, Package 3 has the lowest price (Table 2). Still, when calculating the total cost including the additional fees (please see Table 3 above), Package 1 gives you the highest return on investment, despite the highest price.
SECTION 4: FACTORS IMPACTING Pricing
If you analyse pricing quotes from different photographers, you will notice huge pricing differences. From photographers that cost next to nothing, to the ones charging an arm and a leg. Why such a wide range of price points? What variables impact the average photography price?
First, the fees depend on experience and talent. Good photographers are not cheap and they are in high demand.
Time Costs Money
On average, packages include 8-10 hours of photography. Do you want a lot of reception photos? You might have to buy extra hours and that doesn't come cheap. Alternatively, you can schedule the main events (cake cutting, bouquet and garter toss) immediately after dinner and let your photographers go one hour into the dances. Most dancing shots are repetitive.
A second photographer will cost you another $500 but gives you a good ROI and in my opinion is worth the money.
Your wedding's geographical location will affect the cash amount you will spend. Getting married in a remote town? You can find an affordable local photographer who will give you a great deal. Tying the knot in downtown Toronto? You will spend more on photography. For money saving tips, check our Best Wedding Budget Tips.
Additional photo albums and engagement sessions will increase the amount spent on photography. An album sells for over $500-$1000 and represents a large percentage of your average photography package. An engagement session will set you back over $500-$1,000.
Do you want large prints? Professional photo labs are quite pricey. If your wedding pictures are a big deal for you, pay for professional prints. Couples on a budget can try inexpensive labs like Shutterfly.
Is editing and retouching of wedding pics included or you have to pay extra? How much more
Most photographers process wedding pictures themselves while others outsource to cheap shops abroad. The cost of processing is an important driver in the total price brides pay.
Another variable driving photographers costs is the equipment used. Some photographers use very expensive equipment and charge for it.
Photographers' locations. You can find more affordable photographers outside of Toronto downtown core where rents are prohibitive. A photographer operating from home incurs lower costs so you will save money and get a better deal.
Advertising costs. Do you see their ads in luxury wedding magazines or met them at premium wedding shows? Their packages are overpriced.
In conclusion, wedding photography prices vary drastically and you need to find the right photographer for you. You might go slightly over your original budget, but it is worth the investment to you receive the amazing wedding photos you deserve.
- Wedding photography is a big ticket item averaging 10-15% of your wedding budget
- The couples pay $2,500 and $3,500 for their marriage photography in Canada
- The amount price of a wedding photographer in Toronto can run between $3000 and $4000 and can go over $8000
- The quality of the wedding photos and photographer's personality are more important than the price you pay for your wedding photos