Photography by Calin
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Prices

2017-2018 TORONTO WEDDING PHOTOGRAPHY PRICES

We built our  collections to meet most couples' needs. Still, we understand that your wedding is unique and this price list is only a starting point! As such, if you need a custom photography package, please check our a-la-carte pricing or contact us. You can select a digital only collection, or a one that includes a beautiful album.

Affordable Toronto Wedding Photography Prices

Platinum: $2,997

  • 10 consecutive hours of photography service on your special day 
  • 2 wedding photographers
  • Unlimited shooting locations
  • A 12”x12” flush mount photo album with 20 pages included and extra pages at $12/page
  • Professional colour correction of your wedding pictures
  • 500-700 professionally edited digital photographs
  • High resolution images delivered on a USB memory stick / cloud drive
  • Online gallery live for 60 days
  • Slideshow with highlights of the wedding day
  • Up to two consultation sessions before the wedding
  • Travel within the GTA at no charge
  • Unlimited email and phone correspondence

Gold: $2,543

  • 8 consecutive hours of photography service on your special day
  • 2 wedding photographers
  • Online gallery for 30 days
  • Professional colour correction of your wedding pictures
  • 400-550 professionally edited, high resolution digital photographs delivered on a USB memory stick
  • Slideshow with highlights of the wedding day
  • One consultation session before the wedding
  • Travel within the GTA at no charge
  • Unlimited email and phone correspondence

Bronze: $2,340

  • 8 consecutive hours of photography service
  • 1 photographer
  • One consultation session before the wedding
  • Web gallery for 15 days 
  • Professional color correction
  • 350-400 professionally edited digital photographs
  • High resolution images delivered on a USB memory stick / cloud drive
  • Travel within Greater Toronto Area at no charge
  • Unlimited email and phone correspondence

A-la-Carte Wedding Photography PriceS:

1 Hour of Coverage by Two shooters (min. 6h)
$320/hour
1 shooter (min. 6h)
$280/hour
1 Custom Designed Photo Album 12”x12” with 20 pages included $500
3-4h Engagement Session in the Greater Toronto Area $500/session
7-8h Engagement Session in the Greater Toronto Area $800/session
A Black and White/Sepia Set of photos $500
Web Gallery $200

For each engagement shoot you can expect to receive about 35-40 high resolution images per hour of engagement photography service. We will deliver the photos from your engagement shoot on a USB memory stick.

Couple Albums

In my experience, the only pictures couples enjoy regularly are those included in their wedding album. As such, in this digital age I always emphasize the importance of a printed photo album. 

Pages Charge
20 $500
30 $620
40 $700
50 $770

Here is what our wedding albums include: 

  • Your selection of high resolution edited photographs
  • 12"x12" hardcover album 
  • Premium lay flat binding
  • Photographic prints
  • They are made here in Toronto 
  • A selection of materials or image wrapped albums

Parents Albums

Besides the massive 12"x12" albums, often couples order parents albums in an 10"x10" format.

Pages Cost
20 $300
30 $400
40 $480
50 $550

As with the couple albums, the parents albums include:

  • Your selection of wedding images
  • Same design as the couple album
  • Photographic prints
  • Made in Toronto by a premium professional photo lab

Fine Art Prints

Many couples have at least one of their fine images printed by one of our partner labs. The fine art photographs are printed on premium archival paper using a 16bit process.

Size (inches) Cost
16 x 20 $144
20 x 20 $160
20 x 30 $204
30 x 30 $250
30 x 45 $466
30 x 60 $640
44 x 60 $750


Large Format Photo Prints

Our large prints use a variety of paper such as Luster, Glossy, Metallic and Matte.

Luster and Glossy Paper Prints

Size (inches) Cost
24 x 36 $120
30 x 30 $120
30 x 36 $124
30 x 40 $132
30 x 45 $140
30 x 48 $160
30 x 60 $230
30 x 90 $340
30 x 120 $550


Metallic Paper Prints

Size (inches) Cost
24 x 36 $170
30 x 30 $170
30 x 36 $180
30 x 40 $190
30 x 45 $200
30 x 48 $230
30 x 60 $330
30 x 90 $570
30 x 120 $650



Fine Matte Paper Prints

Size (inches) Cost
24 x 36 $220
30 x 30 $220
30 x 36 $240
30 x 40 $250
30 x 45 $260
30 x 48 $430
30 x 60 $230
30 x 90 $610
30 x 120 $850


Mounting

We highly recommend that you mount prints on a board or ideally between plexiglass and a board. Mounting gives a floating feel to your wedding images.

Mounting Fees (in addition to the print cost)

Size (inches) Cost
24 x 36 $680
30 x 30 $750
30 x 36 $800
30 x 40 $930
30 x 48 $1080
30 x 60 $1300
30 x 90 $1900

Canvas

We offer several options of canvas prints among which, the most popular are canvas wraps and framed canvases.

Size (inches) Cost
24 x 36 $400
30 x 30 $440
30 x 40 $470
36 x 48 $660
40 x 60 $660
48 x 60 $690


RAW Files and Digital Negatives

Sometimes the bride and groom inquire about the digital negatives. Most of my colleagues do not share these files for reasons I am not going to address here. However, if you believe you want those files, I am ready to provide them in a DNG format. Why DNG and not CR2 or NEF which are Canon and Nikon's proprietary files? Simple! In a few decades Canon or Nikon might not be around (think about Kodak), but the DNG standard will be recognized by any image processing software.

Your additional cost for the digital negative files is $1,000.

Please note that a 13% Harmonized Sales Tax applies to all products listed above.  

Evergreen Brick Works Wedding Rings

How Did We Build our Packages?

Having studied best pricing practices in various industries including retail, car rentals, telecoms, and the food industry and being familiar with wedding photography in Toronto, we designed our collections with you - our bride - in mind. The average cost of wedding photography in Toronto is $4,000 or 10% of the average wedding budget. Considering that, we built our collections with two goals in mind: first, to make them as affordable as possible and second to make sure that we are less expensive than our competitors.

Van Westendorp Price Sensitivity Meter

To ensure that we are competitive, we used the Price Sensitivity Meter (PSM) developed by the Dutch psychologist Peter von Venstendorp. In a nutshell, we asked our former customers a series of questions and analysed the results. Here are our survey questions which match the PSM model:

  1. What is the level that will make wedding photography so expensive the couples would not consider buying it?
  2. What is the level that will make wedding photography expensive but the couples will still buy it?
  3. At what level would our services be perceived as inexpensive?
  4. At what level would our photography be so inexpensive that our couples would question its value?
  5. What is the target fee that still allows us to earn a reasonable profit and stay in business?
  6. What is the loss rate where are willing to accept for our services? In business, this is called a reservation price.

Affordable Toronto Wedding Photographer

We are confident we offer the best return on investment in Toronto. We conduct periodic market analyses to provide the best value. For example, we compared offers from 50 studios in the area. Based on that analysis, we built each collection to ensure we are the most competitive in the region.

How can we keep our Collections so low while offering amazing quality?

We constantly receive feedback from each bride and groom regarding our offer. As such, over time, our collections evolved to include only items required by our clients. For example, brides told us they prefer to print their own photos so we decided to eliminate prints from our offers to cut costs. 

Also very important, we automated most of non creative services in an effort to be more efficient and we passed the savings to you, our bride. We use tools, software or apps that make us extremely productive so we can keep our cost per wedding extremely low. Furthermore, we focus on quality not quantity. By deliberately choosing to photograph a limited number of weddings per year, we avoid an unnecessary dilution of quality and keep all the critical processes in-house. It is a well-known fact that overexertion results in a drop in creativity and productivity. By photographing fewer weddings, we can control the quality of the wedding photos delivered while capping our costs.

The most obvious way to contain our costs is to avoid high rent and labour costs. You will not find our studio in the ritzy Toronto downtown neighborhood where rents run north of $10,000 per month. If you think about it, the clients have to subsidize that fancy studio. Also, while we invest in technology that makes us more efficient, we don't drive expensive cars, serve you champagne during our consultations and we often meet at your favourite coffee shop somewhere convenient to you as opposed to a French restaurant. More important, or second shooters are part-time photographers and that allows them to be easy on the pocketbook. Finally, we don't employ salespeople who earn a commission by upselling the most expensive products regardless of your needs. By doing all of the above, we managed to control our costs so we are competitive.

We are active members of professional associations and that allows us to achieve a few goals. First, that membership provides us access to world-class education at a low cost. Also, professional associations have preferential agreements with leading photography industry suppliers. More importantly, the cost of recruiting our highly skilled second shooters is very low. Also, we actively monitor wedding photography forums to find great deals with regards to equipment, training, etc.

Over time, we developed a consistent way of shooting that allows us not only to provide high-quality, but also reduce unnecessary costs. By shooting in manual mode, we ensure a consistent exposure of all the pictures we take and thus, reduce unnecessary time spent correcting inconsistent exposures. That in turn, allows us to have an efficient post processing workflow resulting in low costs.

Factors that Influence Fees

The most important factors that influence the cost of wedding photography are: coverage length (time), number of shooters, products included in the collection. In addition, brand name, experience and marketing skills play a crucial role in the amount charged.

Time

Time is a direct cost for the artist and the more time a bride requires, the more expensive it gets. If a couple desires coverage after midnight or the wedding is outside the covered area, chances are the artist can not book another wedding the following day, so the couple might have to pay extra.

Number of Photographers

Having multiple shooters document your wedding has its advantages: you will get a large diversity of shots captured from various angles, you will have multiple artists with different interpretations of your wedding day, etc. However, additional shooters cost extra.

Products

If you want three 12 x 12 hardcover albums (one for you and two for your parent), the cost will increase. Also, canvases, metallic prints, etc are unique products created for you and they are not cheap. 

Experience, Fame and Brand Name

Experience, fame and brand name go hand in hand. It is almost self explanatory that well known artists are in high demand so they charge above market rates for their services. 

Marketing Acumen

One of the factors that influences fees is the marketing abilities of a studio. The better an artist is at marketing her business, the higher the fees she can command.

Travel Costs

This applies mostly to artists who bundle their travel costs into the packages offered. Please note that some companies do not charge travel fees, especially if your wedding takes place in a place on their bucket list. 

Kaizen and What's in it for You

Kaizen is a Japanese concept of continuous improvement of various functions of a business. Over time, small improvements account for a massive impact on the business and customers. This virtuous cycle makes us more efficient which, in turn, allows us to pass you the savings. We adopted the kaizen philosophy in our quest to provide unbeatable value. As such, after every wedding we ask ourselves the following questions:

  1. If we were to shoot this wedding again, how would we photograph it?
  2. Did we learn anything new that can make us more efficient and in the process provide more value to the future clients?
  3. Did we have the right team of shooters at this wedding?
  4. What can we do better next time?
  5. How high were the direct costs of this wedding? 
  6. How could we have cut the direct costs without impacting the quality of our services?

By continuously analysing our processes we can improve them gradually so that over time we become more efficient while not sacrificing creativity.

Advertising on Most Efficient Channels

Advertising is very expensive and often provides abysmal results. Over the years, we learned which channels work and which don't so we currently advertise only when we can guarantee a maximum return on investment on our advertising dollars.

Discount Wedding Photography

One of the most common questions our clients ask is if we can provide a discount. The answer is simple. Our collections already include a discount and you will receive it even if you don't ask for it.  It is the pricing strategy implemented by Walmart and it served them very well. A 1% drop in fees results in a 10% profit margin decrease considering all the other costs unchanged. We do not aim to be the cheapest studio in the area but rather provide the best value to you. As such, any further discount would damage the quality of your images and we are not prepared to take that risk. However, we acknowledge the fact that every bride has a budget and we offer you a referral program that allows you to receive a discounted rate should you refer a bride who hires us. Based on our calculations, our cost of acquisition per wedding is about 10%. If you refer us a bride and she books or services, we will immediately reimburse the 10%. In the past, we had brides referred us up to four friends, which resulted in a 40% discount.

We partner with industry leaders who offer volume discounts

If you're not familiar with the concept of volume discount, it is very simple. The more products and services we order the higher the discount we receive. As opposed to switching suppliers whenever a new entrant offers a low collection, we prefer to form long-term relationships and order from partners who, over time, offered consistent high quality at reasonable levels. Every year we hit a certain quota which entitles us to receive rebates. Of course, we pass the savings to our clients, hence our low fees.

We Inform You of Sales and Promos

In order to keep your costs as low as possible we inform you when our partners run promotions so you can order then. As a rule, Black Friday, Christmas, New Year our times of the year when our business partners have sales. We will send you an email inviting you to take advantage of the sales. Our former clients received up to 50% off extra albums, thank you cards and large prints.

Our Position on Price Fluctuations

Given our vast experience in pricing and revenue management, we are familiar with the model of variable pricing depending on the season, number of weddings booked, your venue, and other factors. Also, many wedding photographers never publish their collections and offer custom quotes to each client. They practice the so-called price discrimination, which is the process of selling the same service or product to different clients and charging different fees, depending on the bride's willingness to pay. To give you an example, many Toronto wedding photographers ask their clients where they are getting married then depending on the venue they provide a custom quote. Also, some professional photographers charge more if you get married on a vanity date (07.07.2017) or on a long weekend.

Ethical Pricing

Our mission is to provide high quality photography at unbeatable rates. As such our rates have the following characteristics:

  • Are fair for the couples
  • Are consistent and universally available regardless of your wedding budget (we will never gouge.) For example, we had a couple whose photographer cancelled one week before their wedding date. Our clients told us we were the most reasonable studio they contacted
  • Our collections cover our low costs
  • Are based on solid market research, not randomly picked rates
  • Are all inclusive so there are no hidden fees

our packages include complimentary consultations

It is in our highest interest to deliver the best images possible. As such we act as free consultants for the bride and groom to save you money and maximize the return on your investment. During our consultations we will provide even budget tips, recommend you reliable and affordable vendors.

Visiting Your Wedding Venue is Free

The principles of photography apply regardless of the wedding venue. However, many brides feel more comfortable when their photographer is familiar with their particular venue. In such cases, we will gladly visit the banquet hall because we value your peace of mind. In case of remote wedding locations, that would be possible for a fee that will cover our costs.

All Inclusive

If your wedding takes place in the Greater Toronto Area, the offer above applies. Usually, clients are concerned about any hidden fees ranging from travel fees to early start fees to post processing fees.

We do not have any hidden fees! 

No Extra Charge for Image Processing

We are familiar with the practice of including only a handful of processed images in the wedding packages. However, that contradicts our ethical pricing credo so we included post processing in the package. Every single photo that you receive is professionally edited and that service is included in the services listed above.

Rate Matching Policy

Because our rates are built to be very aggressive, we already beat our competitors rates. Also, we constantly monitor GTA rates to ensure our competitiveness. As such, we don't need a price matching policy. Even more important, we cannot allow cheapo photographers to set our fees because they don't know the market and don't care about our customers. However, if you find a cheaper wedding photographer, please make sure you compare the total cost and inquire about hidden fees. On a regular basis, we experience the boomerang clients. In other words, brides ask for a quote and meet us to check the quality of our products and services. We always advise our couples to compare our competitors offerings. Invariably, after a few days of meetings with our competitors, or couples contact us eager to book our services. The boomerang effect is a clear indication that our rates are extremely low. Whenever the boomerang effect stops, we will know that is time to revise our collections.

Rate Changes

The cost of living in Toronto increases every year. Just look at the housing market! However , consistent with our ethical pricing policy, we attempt to keep our rates unchanged over time. For example, this year we have not increased our rates. When considering inflation, in real terms or effective fees dropped year over year. By becoming more efficient, we chose to let our customers benefit from our efficiency. 

We Do Not Target Price Buyers

Some buyers make purchasing decisions with little regard for value and look for the cheapest offering. If you are one of the few customers  who purchase solely based on rates, we are not a good fit. Being the cheapest photographer in Toronto would contradict our ethical fees credo which states that the rate quoted should cover the costs. We know that we are extremely efficient and our profit margins are low. As such, those who quote lower rates either offer lower quality or will charge hidden fees.

In our experience, customers who are looking for bargain-basement photographers are also hard to please. In fact, by committing to servicing such customer, we hurt all our other customers by increasing our costs. As our couples scrutinize us before paying the retainer fee, we also interview our customers to make sure we are a good fit. It isn't unusual to send bargain hunters to some of our cheap colleagues.

Most Our Couples Are Value Buyers

Our typical couple looks for value packages. They don't necessarily want the cheapest photographer in town but rather the one who offers the highest quality for their predetermined photography budget. Our brides are savvy shoppers who consider many options and after careful the deliberation hire us. Why? Our brides realize the value of our services exceeds their cost by a large margin.

Our Value Proposition

We are a boutique studio committed to excellent customer service. Our technical expertise, doubled by a good reputation defended by our professional photographers and attested by a long line of couples we served are offered at a very reasonable fees. We don't aim to exceed your expectations. We want to blow them out of the water!

Custom Pricing

If couples were all the same, then our craft would be a science and not an art. In other words, we recognise that despite our best efforts to create three packages that match most of our customers' needs, there are couples with different requirements. For South Asian weddings, destination weddings, elopements, or any other events that don't fit our packages please do not hesitate to contact us. We also offer an à la carte price list so you can build your own package. However, Toronto is a multicultural city where no two weddings are identical so make sure you email us for a custom rate.

Pricing Perceptions

In our analysis of photography in Toronto, we noticed that most photographers who list their fees and packages present a deceivingly low fee or as they call it, the starting fees. After we calculated the total cost we noticed a difference of $2,000 between the starting fee and your real cost.

Another technique is to present the charges in instalments instead of the whole amount. For example, instead of presenting a $3,000 package you will see 12 installments of only $250. Studies have shown that the low rate increases the likelihood of purchase by three times.

PENETRATION PRICING STRATEGY

Often, new photographers in the GTA charge ridiculously low rates for their services. They hope that over time, they will be able to raise them to match the market levels. In business, this is called a penetration strategy and it is used by large companies to enter the market. However, this strategy is rarely successful in our industry, especially in a city like Toronto. There are a few issues with this approach: first, a very low rate does not allow a photographer to stay in business for a long time. Second, low rates commend low respect and the raise eyebrows. In fact, my experience showed me that in Toronto, wedding photography rates are inelastic. It is another way of seeing that at the beginning of my career, no matter how low I dropped my collections, I didn't book more weddings. The end result was that I was overworked and grossly underpaid. Realizing that low rates are not the sustainable business model, I rapidly matched the local market levels. However, when I did that, I lost all my referrals. When a bride refers a wedding photographer to her friends, implicitly the assume the photographer will charge the same rate. When I communicated the new quotes, my clients didn't book me. According to the pricing fairness principle, customers who feel the charge they receive is different for a comparable service don't buy.

Questions to Ask Yourself When Shopping Only Based on Price

  • What is your real cost if you hire the cheapest photographer and you don't like your pictures?
  • What is your risk of hiring the cheapest photographer? What is the worst case scenario? Are you willing to accept it?
  • Will the cheap artist be still in business when you get married? Also very important, will they be still around to deliver your wedding photos?
  • Can you find any reviews of his services? Is pricing used as a tool to compensate for bad customer service?
  • Is the quote to good to be true?
  • If the cheap photographer is new, how experienced is she?
  • Can they show you full weddings so you can assess the quality of their work? Often budget photographers who lack experience only show a collection of the best shots on their website. Sadly, many of those shots were taken during workshops or model photo shoots, so they have no real weddings under their belts. Buyer beware!

Lowest Price Guarantee

Sometimes we strike new deals with our partners who offer us preferred rates. In those situations and when we come across great deals for printing products such as albums, canvases, large prints, etc., we guarantee passing those economies to you. While our profit margin will remain unchanged, you will benefit from a lower rate then you originally anticipated.

Do You Need A Wedding Videographer?

Often the bride and groom select a wedding photography package and then inquire about a wedding videographer who offers non-linear editing. While we are not currently offering wedding videography services, I understand why a wedding video is important for many couples. Please do not hesitate to ask us and we will recommend you a reliable videographer who will capture the preparation and the bride house, the groom preparation, ceremony and reception in an artistic wedding video. Speaking of the bride house, we take some of the most beautiful images during the bride preparation and I strongly suggest purchasing both photography and videography services during this part of the day.

Wedding DJ

If you are looking for a wedding DJ we would be happy to recommend a few names of reputable companies. 

Ethnic and Destination Wedding Packages

An ethnic or a destination wedding require a special packaging depending on particularities of your special day. For example a sikh wedding is more intense than a hindu one. No matter what type of wedding you are envisioning we can help. If you are looking for wedding photography in Toronto please visit the top of this page.

Out of Town and Destination Marriages

We often receive inquiries for out of town weddings, including cities in Alberta or British Columbia. If you are planning a Calgary wedding, you might want to google "Calgary wedding photography" or "photography Calgary" and find an artist you like. In modern Calgary there are plenty of talented artists who provide photography and videography or studios that offer various other wedding services. 

If you however believe our style is unique, please note that besides our fees, you will support costs with flight and accommodation. The same applies to destination weddings. 

Copyright ©2017 belongs to Toronto Wedding Photographer Calin, 34 Rialto Drive, Toronto, ON, M3A 2N9 - (647) 608-0428 - info@bycalin.com